With 2023 fast approaching, is this the time to consider revamping your old and tired-looking website and get the new year off to a flying start?
There are many benefits to redesigning your website for your business, but maybe it has not been a business priority for you and it’s ok just ticking along. With the festive season upon us and business slowing down for most companies over the Christmas break, now is the time to re-consider your website and start thinking about how it could be improved to kick-start 2023.
Below, we have shared the top 5 benefits of redesigning your website.
Fresh design and content
A new website means you will get a fresh design and updated copy. The content on your site can be written to align with your current products/services. You should be refreshing your website every 3-5 years. This allows your website to stay aligned with your brand identity as your business grows.
Alongside the redesign of your website, you also get a new and improved CMS (Content Management System). This enables you to manage the contents of your site easily, keeping it up to date with your latest news and services.
Ensuring your website is highly ranked on search engines is especially important. This is one of the key factors to generate leads and enquiries from your website. Redesigning your website and content will mean your website developer can ensure you have all the necessary things in place to get your site ranked on Google.
All websites should be designed to be fully mobile-friendly on tablets, iPhones, or android devices. Research suggests mobile devices account for 70% of website traffic (Source: Review42). If your site does not have a good enough layout for mobile device users to navigate your site, then the user will abandon your site and go to a competitor’s site that’s more mobile-friendly.
Improved website loading speed
A redesign of your website with a modern design, CMS and hosting strategy should improve your website’s loading speed. 53% of visitors will click off your site and go to a competitor site if it takes longer than three seconds to load (Source: Hobo Web). A fast-loading website will also improve your SEO score.
Do you want a first-class website in 2023?
At Impact IT, we are passionate about designing websites that are fast, fully responsive, informative, and easy to navigate. We can conduct market research to identify visitors’ search habits and behaviours, which help with web engagement.