Impact IT Solutions UK Ltd has been named the recipient of the Rising Phoenix Award for Digital Marketing Innovation 2026, recognising a forward-thinking approach to marketing that combines creativity, technology, data and commercial understanding to support business growth and strengthen the company’s position within the UK technology sector.
Based in Bristol, Impact IT Solutions is a Managed IT Services and technology solutions provider supporting organisations across the UK. For more than 20 years, the company has helped businesses transition from traditional on-premise systems to secure cloud-first and hybrid environments, enabling greater efficiency, resilience and growth. Its mission is simple: to help businesses succeed through technology.
Impact IT Solutions has established a reputation for fast response times, professionalism and clear communication,achieving a 98.3% customer satisfaction rate for its managed IT support services. Its approach begins by taking the time to thoroughly understand each client’s business, challenges and goals before collaborating to create tailored solutions that meet individual requirements. As businesses grow, Impact IT Solutions continues to support them with technology designed to evolve alongside their needs.
Customer Centred Innovation, Collaboration,Transparency and Security underpin this approach.The company prioritises customer needs while leveraging the latest technology, builds strong partnerships through shared expertise, maintains open and honest communication, and adheres to high standards of data protection backed by ISO 27001 and Cyber Essentials Plus Certification.
Marketing Manager Frida Laszlo has played an important role in communicating this evolving proposition and strengthening the way Impact IT Solutions presents its services, expertise and value to SMEs.
Laszlo’s journey into marketing began with an interest in psychology. Fascinated by what influences people’s decisions, motivates behaviour and causes people to respond differently, she developed a growing interest in consumer behaviour. Marketing became a natural progression because it combined psychology with creativity, strategy and, increasingly, technology and data.
After studying Marketing, Advertising and Branding, Laszlo went on to work across different industries and areas of marketing, gaining experience in social media, events, digital marketing, email, SEO and lead generation. What began as a desire to understand why people behave in particular ways eventually developed into an interest in how businesses can use that understanding to communicate effectively, build relationships and ultimately grow.
One of the greatest challenges throughout that journey has been becoming comfortable with uncertainty and setbacks. Marketing does not always deliver the expected outcome on the first attempt. Considerable thought can go into a campaign only for an audience to respond very differently from what was anticipated.
“I’ve learned not to see that as failure, but as data.”
Moving into the IT industry presented another significant but rewarding challenge. Technology was very different from some of the industries she had previously worked within, particularly because of its technical nature and the speed at which it continues to evolve. Her response has been to remain curious, continue learning and adapt quickly. If something is not working, she believes it is more valuable to understand why and make a change than to continue simply because something has always been done in a particular way.
Rather than onedefining career moment, Laszlo identifies several smaller experiences that collectively changed her professional direction. One of the most significant was realising that shedid not simply want to execute marketing activity.Shewanted to understand the bigger picture: why something was beingdone, what the business was tryingto achieve, how success would be measured andhowmarketingcontributed to the wider organisation.
This changed the way she approached her career, creating a stronger interest in strategy, data, technology and commercial outcomes rather than focusingsolelyon producing campaigns or content. It also gave her the confidence to pursue opportunities that initially feltoutside her existing experience.
Joining Impact IT Solutions and taking responsibility for the full marketing function was one such opportunity. Although it represented a considerable challenge, the experience pushed Laszlo to learn quickly and expand her skill set, ultimately becoming one of the biggest drivers of her career progression.
Receiving the Rising Phoenix Award therefore carries considerable personal and professional significance. For Laszlo, it represents meaningful recognition of the work she has undertaken as Marketing Manager at Impact IT Solutions, as well as the career she continues to build across marketing and advertising.
Professionally,the recognition celebrates not only the results achieved but also the direction of her continued development as a marketer. Her experience across digital and email marketing, combined with an interest in
data science and wider commercial understanding,reflects theforward-thinking approach she believes modem marketingincreasingly requires: lx:ingingtogether creativity, technology and data to create meaningful impact.
Curiosity remains one of Laszlo’s greatest motivations. She is naturally driven to understand howthings work and whether theycan be done better. Digital marketing provides a particularly rewarding environment for this because there iscontinually a newplatform, technology, behaviour or trend to understand.
She is equally motivated bytangible outcomes. Seeinga piece of ‘M:lrk generate engagement, leads or revenue, or genuinely improve the customer experience, provides a clear indication that marketing is contributing to something greater than activity alone.
A major source of inspiration has also been seeing how Impact IT Solutions continues to evolve, adapt and embrace new challenges while remaining focused on delivering the best possible service to its clients. Laszlo has been particularly inspired by the company’s ability to expand nto new services, respond to changing client requirements and identify better ways of supporting SMEs with practical and relevant technology solutions.
That mindset has influenced her personally and professionally, encouraging her to staycurious, keeplearning and approach marketing as something that should evolve alongside the business. Marketingcan then help clients understand newopportunities,overcome challenges and feel confident in the support they receive.
Wmningthe Rising Phoenix Award for Digital Marketing Innovation 2026 is an achievement Laszlo isincredibly proud of, but she identifies her contribution to the growth and evolution of Impact IT Solutions as her greatest achievement so far.
Over the past few years, she has helped strengthen how the company communicates its services, value and expertise to SMEs. This has included supporting the launch and positioning of new offerings such as Compliance-as-a-Service and Managed AI services.
Laszlo is also proud of the rolemarketing has played in raising the company’s profile through local events, educationalcontentand community-focused initiatives that help businesses betterunderstand cyber security, compliance, emerging technology and Al. For her,itis particularly rewarding to knowthatthis work has helped build momentum for a company that is growing, innovating and becoming an even stronger technology partner for the local business community.
Her journey has also made herincreasingly focused on purpose and impact rather than activity for activity’s sake. Within marketing, success can easily become associated with how much has been produced, whether measured through the number of social media posts published, emails sent or campaigns launched. Laszlo instead believes the more important questions are whether the activity reached the right people, whether it generated a meaningful result and what could be learned from it.
She has also become much more comfortable with experimentation and values having the opportunity at Impact IT Solutions to test new ideas and explore different approaches. Innovation, in her view, does not necessarily mean beginning with a perfect idea. It can emerge from trying something, learning from the outcome, and continuously improving.
That experience has also shaped the advice she would give to others attempting to overcome challenges and progress in their own careers.
“Don’t let a difficult chapter convince you that it’s the whole story.”
There will inevitably be moments of self-doubt, but setbacks can create opportunities to learn and recognise new capabilities. Laszlo advises others not to wait until they feel completely ready, noting that some of her biggest opportunities came from taking on challenges beyond her experience. Her advice is to keep learning, stay curious and not be afraid to start again.
Looking ahead, Laszlo aims to develop at the intersection of marketing, technology, data and AI, helping position Impact IT Solutions as a trusted, forward-thinking technology partner for SMEs. She wants to demonstrate that marketing is not simply a support function, but a driver of meaningful business growth.
She also plans to continue exploring AI and new technologies while ensuringinnovation remains focused on genuine business needs. Ultimately, her goal is to keeplearning and evolving so she can support Impact IT Solutions as it grows and makes a meaningful impact for its clients.